Sony’s One Direction: This Is Us overpowered the competition at the Friday box office in grossing a strong $8.9 million and receiving an A CinemaScore. Restoring luster to the concert documentary genre, One Direction could gross between $22 million and $25 million for the four-day Labor Day weekend, the best showing of all time for the holiday stretch after the $30.6 million earned by Halloween in 2007.
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